Selfridges X United Visual Artists
London 2015
For the "Destination Christmas – Journey To The Stars" campaign, we were commissioned by Selfridges to deliver a landmark public artwork to crown their iconic Oxford Street canopy. In strategic collaboration with United Visual Artists (UVA), we produced "A Distant Light," an ambitious 15-by-15-metre sculptural installation designed to evoke the evolving magic of the cosmos. This immersive experience transformed London's busiest thoroughfare into a celestial oasis, captivating over six million visitors during its eight-week exhibition.
The project’s success relied on meticulous structural engineering and the coordination of a high-stakes, single-night installation to ensure seamless delivery without disrupting the peak central London shopping season. To complete the sensory journey, we integrated a 24/7 bespoke soundtrack by Marconi Union, creating a fully immersive environment on an architectural scale. This collaboration highlights our ability to bridge the gap between complex artistic vision and the rigorous logistical demands of a global retail leader.
