Channel 5 Launch
Channel 5
London 2025
Music Alchemy produced the London event to mark the high-profile rebrand of Channel 5 and My5 streaming as 5 at London’s Lightroom. The experience brought together talent, press, and key commercial partners for a bespoke 360° presentation designed to showcase the new brand identity. The evening welcomed 250 curated guests including all 5 talent. We ensured a seamless experience throughout the transition from managing the red carpet to the CEO’s Keynote finishing with a drinks and canapes reception.
In collaboration with partners Rokabye, we managed the technical adaptation of Paramount’s existing content and assets to fit the unique specifications of the immersive 360° venue. Our team directed all talent coordination, including photocalls, transport, and hotel arrangements, to maintain absolute operational rigour. Guests enjoyed a bespoke culinary experience featuring canapés and wines curated by Yotam Ottolenghi, followed by an exclusive after-party at The Standard hotel.