Apple Music X Latin Grammys

Apple

Seville 2023

For the 24th edition of the Latin Grammys in Seville, Apple commissioned us to create an exclusive daytime artists’ club and retreat. In collaboration with Dolby Atmos, we transformed a disused old palace into a state-of-the-art environment to promote Apple Music’s innovative spatial audio feature. Over 30 artists and their teams across three days booked private sessions to experience their music like never before. This was delivered via a unique sound system created specifically for this event in one of the rooms. 

The Apple Music private club offered a series of rooms around a central courtyard, including elegant interview spaces and contemporary lounges adorned with artworks by Andy Warhol and Olafur Eliasson. These provided a variety of cultural and Apple branded experiences, supported by a bespoke restaurant patio hosted by renowned local chef Antonio Bort. Additionally, we managed a Mercedes-Benz activation in the private front garden, which showcased the integration of Apple Music and Dolby Atmos sound systems within their latest models.