PARAMOUNT SHOWCASE

Paramount
Budapest | Düsseldorf | Paris | Seville | Frankfurt
2012 - 2019 - 2021 - 2022 - 2023

Every year, Paramount invites 500 senior international clients to the MTV Europe Music Awards.

The brand portfolio is experienced at the Showcase event with a unique creative approach each year to impress these discerning guests. The programme includes a Keynote presentation by Bob Bakish (CEO), a bespoke menu by a local chef and a live music performance. Music Alchemy has produced Seville, Budapest and Düsseldorf events.

We asked United Visual Artists to create a 15 X 15 meter piece to evoke the changing magic of the cosmos that was continuously evolving. Passers-by were wowed by their piece “A Distant Light”, a sculpture with live light manipulation on an architectural scale shining across London’s iconic Oxford Street.

More than 6 million experienced it across the 8 weeks that was exhibited. The Marconi Union soundtrack available to stream 24/7 made this immersive piece an oasis of calm in the busiest part of London.